Friday, 6 May 2011

Independent Label Research (AO1)

Researching the Music Industry- Macro Organizations

Type of Company: Independent.
Name of the Company: Big Scary Monsters Recording Company.

Location:
Oxfordshire, England




Target Audience:
White, British, Working Class, Rock and Roll fans, mainly men whom prefer up-tempo beats and guitar-heavy sounds.
This target audience, clearly, like loud and even screamed songs.
Marketing and Promotion:
www. mediena.co.uk
Bonus
constant free gifts
Last FM
Label profile which are talons
Online videos providing
CD covers sold online
Sell many products such as CD's, T-shirts, vinyl, cassettes, DVD's, Limeted edition items, bags, Misc, pre-order, Boot Sale Music, Do Stro Items, UK, US and European artists, Tours,

Niche /local genre and audience

Offers are bundles of free CDs, discounts on our webstore, gigg tickets, T-shirts  exclusive living room performances, incriminating photos of and dates with their bands.

Size of company:
Based in OX4.
Running for 9 years
100 releases




Genre of products:
- Alternative Rock
- Indie Rock
- Post Rock
- Math Rock
- Heavy Metal Rock
Distribution channel: Online digital store 'Friends of the Family', download links and sites which are for free.
-2   Tours and concerts
Other media outlets:
It’s signed to ‘Front’ magazine, ‘Breaded’ magazine, Friends of the Family, Blogger, Facebook, Twitter,Youtube and Myspace.






Examples of artists signed to the label:
- This Town Needs Guns
- Kevin Devine
- Pulled Apart By Horses
- Walter Schreifels
- Andrew WK and Get Cape
- Wear Cape
- Fly

Synergy with other companies:
-Facebook
-Twitter
-Youtube
-Myspace
- Blogger

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