Promoting Rihanna
Rihanna is actually signed to Def Jam Recordings by it is parented by Universal. Rihanna's primary target audience is young teenage females aged 17-22 and her secondary target audience is young male teenagers aged 17-22.
Below I've provided two examples of promotions which clearly shows how Rihanna is targetting her primary audience and secondary audience through merchandise and sex appeal.
This image above shows an example of Rihanna promoting her cosmetics Covergirl mascara product. this is appealing to her primary target audience because its her cosmetics which will persuade teenagers to purchase it. Cover girl is dedicated to Rihanna which is a collection of make -up products that are also used by make up artists. However, the make-up business promotes Rihanna very effectively as it uses synergy which means two companies working together to promote products or artists. For example, Rihanna is signed to Universal and she is synergizing with Covergirl to promote her cosmetics.
Promotion also includes displaying the artist on a magazine cover to persuade the audiences to purchase the products. To make them buy the magazines the artists must covey sex appeal and attracting attention through revealing clothing.
This is good example for advertising Rihanna in public adverts using synergy again with well known companies . Likewise, this is an excellent example for synergy when two organisations work together to allow them to reach the same audience and both profit from it.
This is another example that is an example relating to promoting Rihanna's music on YouTube.
This is very useful because they know that Youtube a the most often visited sites particularly visited more than 100x by younger audiences. This is the best site for promoting songs.
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