Rihanna's snap shots of her song What's my name looking at star persona and target audeince connotations
This shot is a close up shot of Rihanna's face exposing her facial expression such as her make up, her bold, red and unusual hair colour, big golden earrings, and her stripy top, all, gives a pronounced and detailed image of how she looks like on the camera, as a singer. Hereby, she allows us to set our own personal understanding or interpretation of the shot. For example, this close up shot, obviously, connotes a couple falling in love, the connection between them is felt by the viewers and many viewers van relate their own feelings, thoughts and emotions to the music video.
Additionally, this connotes that her primary target audience which are young teenagers, aged 17-19, White/ Black African girls will imitate her looks. Meaning, they become obsessed with her looks as they want be like her. Also, Rihanna's target audience are at the life stage that they are creating an identity so they would implement some of Rihanna's identity to themselves.
However, Rihanna is presented as a sensual, seductive and a very flirtatious young woman in this music video. In many of music videos, Rihanna's star persona is about love, intimacy and bonding sexual relationships with her ''man''. Meaning, her star persona is, primarily, about being very seductive, sexual, and wearing revealing clothing to attract her male audience, at the same time, girls want to be like her to seduce their own boyfriends. Rihanna's star persona appeals more to her target audience because they become more intellectual and emotional interested in Rihanna's music videos and will, therefore, buy more of her Cd's as all her albums are sexually and devotional based. Meaning, young teenagers are more cognitively obsessed with sex, intimacy, devotion and having close relationships with someone. Also on the picture above, her background is blurry which makes her and him appear dominant and significant. As you can see on Rihanna's fashionable clothing her satr persona is created through her clothing line. She has got this urban style with red denoting her sex appeal and attrectiveness.
As soon as they see each other, there is this instant, attraction or chemistry between. This connotes a first sight love relationship between them. Additionally, this would appeal to Rihanna's target audience as it's aiming at teenagers who are living their lives to the fullest, they have got a wild lifestyle (e.g. partying a lots and falling in love), teenagers who are interested in relationship between their opposite sex. This song conveys messages that are based on attraction, seduction, passion, devotion and intimacy. Likewise, Rihanna's start persona is more about representing a singer that is a fashion chameleon, wild, rebellious, loves partying, going out and having personal relationships with ''boys'' such as Chris Brown. Hereby, Rihanna's target audience will be more attracted and dragged into her songs. As a result, of this more fans would like her and buy her Cd's, magazines and want to know more about her particularly wonder whether Rihanna really goes out with Drake or not? due to her assault with Chris Brown people become more interested in her.
This song is mainly about a young and playful couple falling in love. Their lyrics reflect their role in the track as Drake and Rihanna are singing to each other: '' I heard you good with them soft lips the things we could do in twenty minutes girl wear it out, its getting hot, crack a window, air it out''. This lyrics suggests to us the strong chemistry between them. Again related to conveying the messages of intimacy, passion and love.
This is an extreme close up denoting more details of her facial expression and appearance such as her make up. Also, it connotes that she desires for passion by the way she's done her lips and the way she looks at the male character. At the beginning of the song, she is acting out all them the techniques of her falling in love with the male character at their first meeting step by step. For example this is more clearer when she starts to sort twisted when she came in and saw him. (see below picture)
This is an over-the-shoulder shoot showing Rihanna's body language and facial expression. She looks as if she is interested in the male character's attention giving to her. This connotes that she looks flirtatious, seductive and her red hair signifies romance, rebellious and difference. The fact that, she enters the shop and instantly fall for the male character that looks at her shows her personality and interests in the male character. She has been easily impressed by the male characters looks and his attention or love for her. This moves were enough for Rihanna to start an instant relationship with him in the song. In other words, she was impressed quickly by him. Additionally, the over-the -shoulder shoot enables us as viewer to see what the male character sees from his point of view. In other words, he sees a young, beautiful, innocent and single female who is interested in him. Therefore, this shoot shows us, as viewers, the start of the relationship between Rihanna en Drake at the beginning of this song track. So we know from the beginning how they got to know each other. This will make it more appealing to Rihanna's target audience as we are interested in what Rihanna is about to do next in the video. (e.g. what does she think about Drake in the video as her boyfriend or what is the story of the video about). As her target audience is young boys and girls who are interested in personal relationships with someone, will make it more interesting and fascinating to them.
This is a complete full shot of Rihanna but from a low angle. This connotes that it shows where we are and what's happening in the scene. Rihanna appears to be the only female in the shot which represents her female empowerment and dominance. Even though, Rihanna is wearing revealing clothing she is strong and powerful at the same time. This connotes to us as her target audience that she doesn't care what other people think about her, she is just being herself. This reflects her star persona as she is strong, powerful but at the same time she is representing females as seductive, wearing make up to look good, flirtatious, sassy but intelligent and talented.
This shot shows that all the attention is focused on her with all the male characters surrounding her when she dances and sings.
However, I denote that behind Rihanna her background is smokey. This may connote mystery, danger, frightening, dangerous and scary. Additionally, her background is red which suggests either romance, intimacy and devotion or antagonist, unusual, and provocative.
This applies to her target audience as they are young and free just like Rihanna. They belief in love, life, and ambitions. The red and smokey background may be seen in different perspectives by her target audience. However, the song itself does apply to her target audience as it's all about love and intimacy. Teenagers are at a life stage that wants to try new things and challenge themselves. This is why Rihanna's target audience would definitely be attracted to her song tracks.
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